New Book Helps People Understand Algorithms and AI
Seven Brief Lessons on Computing drops today in the US and UK. A radio appearance, a blog post, and lots of press releases the last
February 27, 2026
Keynotes · Books · Training
Technology
is an equalizer.
Will Mapp is your witty, jargon-free technology guide. Thirty-five years across government, commercial, and entrepreneurship — turned into keynotes, books, and training that help people win.
About
The guide, not the guru.
Will brings audiences technology insights and expertise in an enjoyable way — without the buzzwords and without the jargon. He’s an approachable operator who’s shipped in government, commercial, and his own ventures across a 35-year career.
Hosts feature him on radio, television, and podcast programming because he delivers — a listener favorite every Thursday morning during drive time on First News 570 at 7:43 a.m.
He believes technology is an equalizer for everyone. The whole point of the work — the keynote, the chapter, the workshop — is to help people win.
What Will Does
Three ways to bring him into the room:
Pillar 01
Speaking
Keynotes and fireside chats for conferences, associations, and corporate offsites. Witty, plain-spoken, and engineered for the room.
Book a keynotePillar 02
Books
Trade non-fiction that codifies the worldview — same voice as the radio hit, same refusal of the jargon tax.
Pillar 03
Training
Half-day workshops and multi-session cohorts for leadership and ops teams who want to make better technology calls on Monday.
Seven Brief Lessons on Computing
A plain-English tour of the machines we all depend on
The Small Business Owner's Guide to Technology
Practical technology decisions for the people running the business
ON AIR
7:43
AM • THURSDAYS
Drive time on First News 570 — one idea, one example, one win.
The Sync (Blog)
Seven Brief Lessons Available for Pre-Order!
It’s been a long time coming, but Seven Brief Lessons on Computing is available for Pre-Order! The release date is February 27th, and available everywhere
February 9, 2026
The Best Egg Nog You’ll Ever Drink – 2025
You know how I know it’s Christmas time? Someone will send me a link for or against Die Hard being a Christmas movie (it is).
December 10, 2025
Get in Touch
Booking, training, or just saying hello?
The fastest way is email. Tell Will the date, the room, and what you want the audience to walk out believing. He’ll come back with a shape that fits.
Get Will for a Keynote or Discuss a Training Program
Say Hello