Practical technology decisions for the people running the business
A practical, no-buzzword guide for small business owners who have to make technology decisions without a CIO down the hall. Covers the choices that actually move the needle — and the ones that quietly waste a year’s payroll.
§01 · Synopsis
What the book is about.
Small business owners get pitched technology constantly. Most of it is solving somebody else’s problem. This book is the calm, second-opinion conversation you’d want with a friend who’s done this before — and Will has, across decades and dozens of operators.
It walks through the categories of decision every small business eventually faces: what to buy, what to rent, what to ignore, and who to trust. The framing is operator-first: revenue, time, risk, and sanity.
The result is a working playbook for owners who don’t want to become technologists — they just want technology to stop being the thing that keeps them up at night.
§02 · Key Takeaways
What you’ll walk away with.
§03 · Who It’s For
Owners, founders, and operators of small businesses who make the tech calls themselves.
Also on the shelf
Seven short, conversational lessons that demystify modern computing — from what’s actually happening inside the box to the ideas that shape our daily digital lives. Written for the curious non-specialist, in the same voice you hear Thursday mornings on First News 570.